Wyndham Launches Native ChatGPT App

First native hotel app from a major economy and midscale franchisor in the U.S. builds on broader AI foundation to drive discovery, booking and owner ROI

First-of-its-kind Launch
- Wyndham becomes the first major U.S. economy and midscale hotel franchisor to launch a native ChatGPT app.
- Travelers can now discover and book Wyndham’s 8,400+ hotels worldwide directly within ChatGPT using conversational prompts.

Features
- Map-based navigation and amenity filters for intuitive hotel discovery.
- Interactive hotel cards with visual details.
- Seamless transition from ChatGPT to WyndhamHotels.com for booking.

AI Strategy
- Builds on Wyndham’s broader cloud-first, AI-driven foundation (over $450M invested since 2018).
- Previous integrations: Anthropic’s Claude (2025) and upcoming Google AI Mode.
- AI embedded across call centers, Wyndham Connect guest engagement platform, and marketing tools.

Owner ROI
- AI tools have reduced call center handle times by 7%, improved training, and boosted conversion rates.
- Wyndham Connect platforms deliver incremental upsell revenue and increased direct bookings.
- Top-performing hotels saw $200K+ in additional revenue from AI-driven engagement.

Leadership Voices
- Scott Strickland (CCO): “Conversational AI is reshaping how travelers discover and book. Wyndham is helping hotels stay at the forefront.”
- Michael Mahar (SVP Tech): Focus is on translating innovation into real results for owners—lower costs, higher revenue, and better guest experiences.

Big Picture
This move positions Wyndham as a hospitality tech leader, blending AI-powered discovery with operational efficiency, while reinforcing its global footprint across 100 countries and 25 hotel brands.