Agoda Makes it Easier for Travelers to See Relevant Photos in Reviews

Digital travel platform Agoda has deployed a new feature that automatically displays hotel images with relevant reviews, making it even easier for travelers to see what others say about specific features they’re eyeing for their stay.

New Feature – Photos + Reviews Together
- Agoda now automatically displays hotel images alongside relevant reviews, so travelers can instantly connect what they see with what others experienced.
- Example: viewing pool photos will also show guest comments about the pool and an aggregated sentiment score.

Powered by AI
- Uses a multimodal content system that processes 700M+ images and millions of reviews in 40+ languages.
- Maps both images and reviews to topics like breakfast, pool, or location.
- Each topic shows up to 15 curated images, guest quotes in the traveler’s language, and a sentiment breakdown (positive/negative/neutral).

Leadership Insight
- Idan Zalzberg, CTO: “Travelers get the full picture right there in the photo gallery, making it simpler to make the right choice for their trip.”

Big Picture
- This rollout spans Agoda’s entire property inventory.
- Strengthens Agoda’s role as a digital travel platform bridging visuals and guest experiences.
- Complements Agoda’s offerings: 6M+ holiday properties, 130K flight routes, and 300K activities available via web and app.

Agoda is clearly betting on AI-driven transparency to help travelers make faster, more confident booking decisions.