Hilton Launches 2026 Global Booking Incentive to Celebrate Travel Advisor Appreciation Month

Hilton has rolled out its 2026 Travel Advisor Appreciation Booking Incentive Contest, a global initiative to celebrate Travel Advisor Appreciation Month and reward advisors for their role in shaping travel experiences.

Contest Details (May–August 31, 2026):
- Travel advisors can enter by booking reservations through approved Hilton channels (Hilton.com, GDS, wholesalers, or travelagents.hilton.com) and submitting booking details via the entry form.
- Multiple entries are encouraged—there’s no limit.

Monthly prizes awarded:
- 1 Grand Prize: 250,000 Hilton Honors Points
- 2 prizes of 100,000 Hilton Honors Points
- 1 prize of 50,000 Hilton Honors Points

Hilton’s message to advisors:
- John Ryan, VP of Global Travel Partnerships, emphasized that this incentive is Hilton’s way of saying thank you for the business advisors drive.
- Jody Mattice, Director of Travel Partner & Advisor Programs, highlighted that “the stay truly starts with the travel advisor,” underscoring Hilton’s recognition of their dedication.

Why it matters:
- Hilton is reinforcing its commitment to travel advisors by pairing appreciation with tangible rewards.
- Advisors gain both recognition and the chance to earn significant Hilton Honors Points, which can be redeemed for stays, experiences, and more.

This contest is a clever blend of appreciation and engagement—it not only thanks advisors but also motivates them to keep Hilton top of mind when booking for clients.