Accor and Uber Announce Multi-market Loyalty Partnership

ALL Accor, the powerful booking platform and loyalty program of Accor, and Uber announce a new strategic multi-market loyalty partnership designed to enhance their clients' travel and daily lifestyle journeys.

Partnership Scope
- Account linking: ALL Accor and Uber accounts can be seamlessly connected.
- Markets at launch (H2 2026):
- France, Germany, Poland → Uber + Uber Eats delivery services.
- UAE, Saudi Arabia, Qatar, Morocco → Uber ride services.

Member Benefits
- Earn ALL points: On Uber rides and Uber Eats deliveries.
- Exclusive perks:
- Uber One members get ALL Accor status boosts.
- ALL Accor members receive extended Uber One free trials.
- Redemption flexibility: Points can be used across Accor’s global hotel network, dining, experiences, and over 110 partners.

Strategic Impact
- Accor: Expands ALL beyond hotels into daily lifestyle journeys, reinforcing its ecosystem strategy.
- Uber: Strengthens its everyday membership program by tying mobility and delivery to travel.
- Customers: A more connected journey — from airport pickups to hotel stays, food discovery, and local transport.

Leadership Vision
- Accor’s Alix Boulnois: Partnership redefines loyalty by weaving ALL into everyday life.
- Uber’s Madhu Kannan: Collaboration makes travel and daily life more convenient, rewarding, and valuable.

This is a bold move: Accor is positioning ALL as a lifestyle loyalty platform, not just a hotel program, while Uber gains deeper traction with frequent travelers.