Tourvest launches Tulia, to open up East African safari travel to a wider market

Tourvest Accommodation has launched Tulia, a new safari brand designed to deliver high-quality, experience-led travel at a more accessible price point, alongside the acquisition of the Wild Frontiers Uganda properties and activities business.

What Tulia Offers
- Accessible safari travel: Positioned between budget and luxury, Tulia focuses on delivering the essentials of a great safari — prime wildlife locations, comfortable accommodation, quality food, and expert guiding.
- Portfolio expansion: Tulia now includes four properties:
- Tulia Buhoma (Bwindi Impenetrable National Park, Uganda – gorilla trekking)
- Tulia Ishasha (Queen Elizabeth National Park, Uganda – tree-climbing lions)
- Tulia Murchison Falls (Uganda – dramatic waterfall landscapes)
- Tulia Amboseli (Kenya – proven demand for value-led safari).

Strategic Vision
- Developed in response to demand for a mid-market safari option.
- Complements Tourvest’s existing brands:
- Lemala Camps & Lodges → premium boutique safari.
- Adrift → adventure-led experiences.
- Tulia → high-quality, affordable safari.
- Growth strategy emphasizes acquiring and enhancing existing properties rather than building new camps, reducing environmental impact and supporting sustainability.

Leadership Perspective
- CEO Moseketsi Mpeta: Tulia is about “getting the fundamentals right” — great locations, guides, beds, showers, food, and service.
- The brand reflects Tourvest’s “One Tourvest” vision, connecting people, places, and purpose through responsible tourism.

Big Picture
Tulia broadens access to East Africa’s iconic safari experiences, making them more attainable for a wider market while maintaining quality and sustainability. It’s a smart move that positions Tourvest to serve diverse traveler profiles without diluting brand standards.