Uganda Tourism Board Joins the World Travel & Tourism Council as a Destination Partner

The World Travel & Tourism Council (WTTC) is pleased to welcome the Uganda Tourism Board (UTB) as a Destination Partner.

Partnership Overview
- The Uganda Tourism Board (UTB) has officially joined the World Travel & Tourism Council (WTTC) as a Destination Partner.
- UTB is the government agency responsible for promoting and marketing Uganda as a preferred tourism destination, headquartered in Kampala.

Uganda’s Tourism Strengths
- Renowned for extraordinary biodiversity (including gorillas, wildlife safaris, and birdwatching).
- Rich cultural heritage and vibrant traditions.
- Adventure and community-based tourism experiences.
- Strategic focus on enhancing global competitiveness through product development and partnerships.

Leadership Statements
- Gloria Guevara, WTTC President & CEO: Welcomed Uganda, highlighting its unique and diverse tourism experiences and commitment to sustainable growth.
- Juliana Kagwa, CEO of UTB: Called the partnership a milestone, strengthening Uganda’s voice in global tourism and positioning it as a competitive, sustainable destination.

Significance
- As a Destination Partner, UTB will contribute to WTTC’s efforts in collaboration, innovation, and sustainable growth.
- This move elevates Uganda’s profile on the world stage, aligning with WTTC’s mission to drive inclusive and sustainable tourism development.

This is a strong step for Uganda, positioning it alongside global tourism leaders.