Expedia Teams Up with IShowSpeed to Reimagine Gen Z Travel

Expedia® announced a multi‑phase, global partnership with one of the world’s most influential creators, IShowSpeed, naming Expedia as his Official Travel Partner.

Campaign Launch
- Kickoff: April 29, 2026, with a 12-hour livestream across YouTube and Twitch.
- Adventure: IShowSpeed attempts a one-day, four-country Caribbean journey (Dominica, Guadeloupe, St. Kitts & Nevis, St. Maarten).
- Powered by Expedia: Bold yellow-branded planes, boats, jet skis, and dune buggies bring the trip to life.

Gen Z Travel Focus
- Expedia named IShowSpeed’s Official Travel Partner, tapping into his 150M+ followers.
- Goal: Inspire Gen Z to see travel as accessible, cultural, and immersive.
- Natalie Wills (SVP Brand Marketing, Expedia Group) noted that creators like Speed redefine how young audiences discover culture and experiences.

Exspeedia.com Hub
- Custom site for fans to:
- Follow Speed’s travels and behind-the-scenes clips.
- Shop and book relevant stays, flights, and activities.
- Vote on his next destination and unlock gamified Easter eggs.
- Fans in the U.S., Canada, and Mexico who book via Exspeedia.com can enter to meet Speed IRL on a future tour (two winners announced by Sept 2026).

Social & Streaming
- New @Exspeedia_ TikTok handle plus Expedia’s Instagram/TikTok channels extend the storytelling.
- Future phases will take Speed’s travels to North America, showcasing local culture and city experiences.

This is a bold example of how travel brands are leaning into creator-led storytelling to connect with younger audiences.