Princess Cruises Introduces 'POURS,' a Signature Beverage Collection

Princess Cruises’ new POURS program is a bold reimagining of the onboard beverage experience, blending indulgence with wellness in a way that feels both modern and intentional.

What’s New
- Fleetwide Launch (Summer 2026): POURS replaces the former Love Line Collection across all ships.
- Curated Spirits & Partnerships: Premium, founder-led collaborations with names like Camila & Matthew McConaughey (Pantalones Organic Tequila), Jason Momoa (Meili Vodka), Liev Schreiber (Slainte Irish Whiskey), Elizabeth Banks (Archer Roose), Jon Bon Jovi & Jesse Bongiovi (Hampton Water Rosé), and more.
- Zero-Proof & Nonalcoholic Options: Founder-led alcohol-free spirits, wines, and beers, plus Kylie Minogue’s Sparkling Rosé.

Wellness-Forward Zero-Proof Creations
- Drinks designed around mood and intention: Energize, Focus, Invigorate, Recover, Calm.
- Functional ingredients like ashwagandha, reishi, lemon balm, ginseng, and maca root.
- Signature mocktails include Golden Orchard, Serene Bloom, Tropical Balance, Lime Serenity, and Garden Ember.

Nonalcoholic Highlights
- Sophisticated mocktails such as Passion Fruit Margarita, Tropical Margarita, Ambar Maria, and Café con Banana.
- Crafted with premium alcohol-free spirits like Lyres Blanco Agave.

Why It Matters
POURS reflects a shift in hospitality toward inclusive indulgence—offering guests both elevated cocktails and mindful, wellness-inspired alternatives. It’s about discovery, personalization, and enhancing the cruise lifestyle with a cohesive, premium identity.