Choice Hotels International Brand Sleep Inn Debuts New Design with Openings in Tennessee, Nevada, and Pennsylvania

The Sleep Inn® Scenic Dreams® prototype rollout is a major milestone for Choice Hotels International, signaling a fresh chapter for the brand.

First four new-construction properties:
- Ashland City, TN – opened Sept 2025, 52 rooms, near Nashville and the Cumberland River.
- Middletown, PA – opened Mar 2026, dual-brand property near Penn State Harrisburg and Hershey attractions.
- Henderson, NV – opening Apr 2026, near Las Vegas, Lake Mead, and Hoover Dam.
- Savannah, TN – opening Apr 2026, 82-room riverfront property with sweeping views of the Tennessee River.

Design philosophy:
Nature-inspired modern aesthetics, calming color palettes, expansive windows, and regionally inspired murals. Spaces are crafted to encourage rest, productivity, and wellbeing.

Performance impact:
- Renovated hotels are seeing a RevPAR premium of +1.71.
- Guest satisfaction (LTR) rose to 8.36 in 2025, a 0.25-point increase year-over-year.

Owner appeal:
Scenic Dreams is engineered for low development and operational costs, with streamlined layouts and efficient footprints, making it attractive for developers.

Pipeline strength:
More than 40 Scenic Dreams hotels are currently in development, reinforcing Sleep Inn’s growth trajectory in the midscale segment.

This evolution positions Sleep Inn as a design-forward, wellness-driven midscale brand, competing directly with Hilton’s Tru, IHG’s avid, and Wyndham’s Microtel — but with a stronger emphasis on nature-inspired calm and efficiency.