WorldHotels™ Brings Norwegian Heritage to the Global Stage Through De Historiske Partnership

WorldHotels, a global brand of independent luxury and lifestyle hotels, has entered into a partnership with De Historiske, a network of more than 102 unique hotels, restaurants and historic ships in Norway.

Partnership Overview
- WorldHotels™ (part of BWH Hotels) has partnered with De Historiske, a Norwegian network of historic hotels, restaurants, and ships.
- Initial phase: 25 De Historiske hotels join the WorldHotels Crafted collection, which emphasizes properties with strong identities and cultural heritage.
- Impact: Expands WorldHotels’ Scandinavian portfolio to 37 hotels, strengthening its presence in Norway.

Strategic Significance
- Global distribution: De Historiske members gain access to markets in the US, UK, and EU.
- Cultural heritage focus: Highlights authenticity, creative design, and experiences rooted in local character.
- Growth strategy: Aligns with BWH Hotels Scandinavia’s goal of expanding visibility and loyalty through partnerships with distinctive, passion-driven hotels.

Notable Properties Joining
- Bekkjarvik Gjestgiveri, led by Bocuse d’Or winner Ørjan Johannessen.
- Kviknes Hotel, a venerable historic property.
- Sundvolden Hotel, with centuries of heritage.

Leadership Voices
- Ron Pohl, President of WorldHotels: Emphasized celebrating individuality and connecting travelers to destinations rich in heritage.
- Johan Michelson, CEO of BWH Hotels Scandinavia: Called the partnership a natural step in growth strategy, strengthening hospitality and experiences.
- Nils Henrik Geitle, CEO of De Historiske: Highlighted the opportunity to attract more international guests to Norway’s cultural and heritage tourism.

This collaboration positions WorldHotels as a curator of authentic, story-rich hospitality experiences, while giving De Historiske properties global visibility and distribution.