SONO Hotels and Resorts Asia Signs SONO Belle Hanoi Old Quarter

SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with Binh Minh Urban Construction Investment., JSC for SONO Belle Hanoi Old Quarter, marking the brand’s first city hotel in Vietnam’s capital and reinforcing its growing presence in the country.

Project Overview
- Partnership: SONO Hotels & Resorts Asia signed a Hotel Management Agreement with Binh Minh Urban Construction Investment., JSC. - Opening Timeline: Scheduled for Q4 2026.
- Location: Hanoi’s historic Old Quarter, near the Hanoi Opera House, luxury boutiques, heritage landmarks, and vibrant dining/café culture.
- Scale: 56 guestrooms and suites, designed to reflect the district’s character while offering SONO’s hospitality standards.

Strategic Significance
- First city hotel in Hanoi: Reinforces SONO’s growing presence in Vietnam.
- Nature-led urban lifestyle concept: Blends heritage with contemporary living.
- Accessibility: About 40 minutes from Noi Bai International Airport, positioned as a gateway for international and regional travelers.
- Flagship role: Intended to be a distinctive addition to Hanoi’s hospitality landscape and a flagship for SONO Belle in Vietnam.

SONO Hotels & Resorts Asia
- Parent company: Wholly owned by SONO International, a leading South Korean hospitality group.
- Global footprint: Over 14,500 operating rooms in 7 countries (South Korea, US, France, Thailand, Indonesia, Japan, Vietnam).
- Integrated ecosystem: Also owns T’way Air, strengthening its travel and tourism synergy.
- Growth pipeline: 16 hotels currently managed in Thailand and Indonesia, with 12+ properties planned across Asia by 2029.

This move positions SONO as a rising competitor in Asia’s hospitality scene, especially in lifestyle-driven urban hotels.