Agoda Establishes Strategic Partnership with Taipei City Government Promoting International Tourism Development

Digital travel platform Agoda and Taipei City government have launched a strategic partnership aimed at further elevating Taipei’s reputation as a top travel destination in Asia.

Partnership Framework
- Formalized through a Memorandum of Understanding (MOU) signed at Agoda’s 2026 Taiwan Gold Circle Awards.
- Goal: Elevate Taipei’s reputation as a top travel destination in Asia.
- Combines Taipei’s tourism assets with Agoda’s global reach and digital expertise.

Collaboration Areas
- Agoda will share international travel trends and platform insights to inform Taipei’s tourism strategy.
- Provides digital upskilling and training for local hospitality businesses to strengthen their online presence.
- Four co-branded promotional campaigns planned to boost visibility.
- Improved handling of licensed property information on Agoda’s platform.

Taipei’s Tourism Appeal
- Iconic landmarks: Taipei 101, Beitou Hot Spring, Songshan Cultural & Creative Park, Huashan 1914 Creative Park.
- Vibrant districts: Ximending, Zhongshan, Xinyi, Dadaocheng, Wanhua.
- “Taipei Nice Stay” initiative highlights accommodations across five themes: Culture, Scenery, Food, High-tech, Sustainability.

Leadership Voices
- Lin Yi-Hua (Deputy Mayor, Taipei): Emphasized showcasing safe, legal, and distinctive accommodations while boosting international visibility.
- Andrew Smith (SVP Supply, Agoda): Highlighted Taipei’s urban charm and diverse appeal for both business and leisure travelers.

This partnership positions Taipei as a digitally empowered, globally visible destination, while giving Agoda a stronger role in shaping tourism development in Asia.