SONO Hotels and Resorts Asia Reports 42% India Growth, Strengthens Trade Partnerships with 2026 Sales Mission

SONO Hotels & Resorts Asia has reinforced its focus on the Indian market with the successful completion of its India Sales Mission 2026, held across New Delhi, Mumbai and Chennai from 5–10 April 2026.

Growth & Market Focus
- Reported a 42% year-on-year growth in room night production in 2025 compared to 2024.
- India remains a priority source market, driven by strong outbound demand, improved connectivity, and interest in short-haul destinations like Thailand (visa-free) and Indonesia.

Strengthening Partnerships
- The sales mission (April 5–10, 2026) covered New Delhi, Mumbai, and Chennai.
- Led by Chatchaya Glaiprayong (VP Sales) and Ramneek Lamba (VP Operations), engaging directly with travel agents, tour operators, and corporate partners.
- Reinforced collaboration with General Sales Agents (GSAs) and trade partners for stronger B2B and B2C distribution.

Portfolio Highlights
- Thailand & Indonesia properties performing strongly among Indian travelers:
- Cross Vibe Paasha Atelier Bali Kuta (Bali)
- Cross Vibe Bangkok Srinakarin (Bangkok)
- Demand reflects preference for accessible, lifestyle-driven stays.

New & Enhanced Properties
- SONO Moon Nagoya (Japan) – opening July 2026, 130-room lifestyle hotel near Nagoya Station.
- Cross Vibe Bangkok Srinakarin – opened Dec 2025, 196 rooms, pool, spa, and meeting spaces.
- Away Bangkok Sukhumvit – opened Sept 2025, 75-room retreat near Phrom Phong BTS.
- Away Chiang Mai Thapae – enhanced March 2025 with 30 new suites, spa, and pool, positioned as a vegan wellness retreat.

Company Background
- SONO Hotels & Resorts Asia is part of SONO International (South Korea), with 14,500+ rooms in 7 countries.
- Operates 16 hotels in Thailand and Indonesia, with 12+ new properties in pipeline by 2029.
- Integrated ecosystem includes T’way Air, strengthening travel and tourism synergies.

This announcement underscores SONO’s long-term commitment to India, leveraging strong trade partnerships and expanding its portfolio to align with evolving traveler preferences.