Club Med Appoints Marc Lauret as Sales Director for Singapore and Malaysia, Driving Strong Growth Momentum

Club Med announced the appointment of Marc Lauret as Sales Director for Singapore and Malaysia, reinforcing the brand’s commitment to accelerating growth and deepening partnerships across two of Southeast Asia’s most dynamic outbound travel markets.

Strategic Appointment:
Marc Lauret takes on the role to accelerate growth in two of Southeast Asia’s most dynamic outbound travel markets.

Background:
He brings international experience from the UK, Ireland, and Nordics, with expertise in sales transformation, digital distribution, and trade engagement.

Major Achievements:
- Tripled bookings during Winter 2026 via enhanced travel agent portal engagement.
- Introduced SLAs and loyalty programs to strengthen trade partnerships.
- Increased sun resort bookings from 13% to 20% in traditionally ski-focused markets.
- Boosted MICE (Meetings & Events) business by +36%, with corporate client share rising to 58%.
- Advanced digital distribution through API integrations, notably with British Airways Holidays.
- Implemented AI-driven insights for smarter travel agent decision-making.

Outlook:
His appointment signals Club Med’s focus on premium positioning, trade empowerment, and digital innovation in Singapore and Malaysia, with strong forward bookings and rising demand.

About Club Med
Founded in 1950, Club Med pioneered the all-inclusive resort concept. Today, it operates nearly 70 premium resorts across 40 countries, employing 28,000 staff from 110 nationalities.

This move reflects Club Med’s ambition to deepen partnerships and expand both sun and ski offerings in Southeast Asia, aligning with evolving traveler expectations.