Agoda Reveals Taiwanese and South Koreans are Asia’s Top Travel Shoppers
Digital travel platform Agoda’s latest data unveils which Asian travelers have shopping top-of-mind when planning trips. Top Travel Shoppers in Asia - Taiwan & South Korea: Nearly 1 in 4 travelers (23%) say shopping motivates their trips. - Philippines: 22% - Malaysia: 20% - Japan: 15% - Thailand: 14% - Indonesia: 12% - India: 8% - Vietnam: 7% Insights - Shopping is not just transactional—it’s experiential, offering cultural discovery, unique souvenirs, and curated retail environments. - Travelers increasingly plan trips around seasonal sales, pop-up events, and specialty districts, blending leisure with retail. - This trend is shaping demand for accommodations near shopping hubs and retail-focused activities. Agoda’s Perspective Jun Dong, VP at Agoda, noted that Taiwanese and South Korean travelers’ strong prioritization of shopping highlights their enthusiasm for diverse retail landscapes. Agoda emphasizes its platform’s ability to help travelers find stays near top shopping districts and book across 6M+ properties, 300K+ activities, and 130K+ flight routes.
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