The (Grand) Mother Road Trip: Wyndham Will Pay You $20K to Live It Up Exploring Route 66 with Your Grandma This Summer

Wyndham Hotels & Resorts has launched a playful and nostalgic campaign called “The (Grand) Mother Road Trip”, celebrating the 100th anniversary of Route 66.

Grandparent–Grandchild Adventure:
- One duo will be selected to embark on a week-long journey along Route 66.
- Wyndham will pay $20,000 (including a $5,000 travel stipend) for the trip.

Route 66 Experience:
- Stops include quirky Americana landmarks like Cadillac Ranch, the Blue Whale of Catoosa, Lou Mitchell’s in Chicago, and Midpoint Café in Adrian.
- The duo will stay at Wyndham’s iconic roadside brands such as Days Inn®, Super 8®, La Quinta®, Ramada®, and Howard Johnson®.

Social Media Storytelling:
- The pair will serve as “open-road ambassadors,” documenting the journey through photos, videos, and stories from both generational perspectives.

Perks & Rewards:
- $15,000 cash + $5,000 travel stipend.
- Seven complimentary nights at Wyndham hotels.
- Wyndham Rewards® Diamond Membership for both travelers.
- Official Wyndham swag.

Eligibility & Application:
- Open to U.S. residents (including territories).
- Applicants must be at least 18; drivers must be 21+.
- Applications require a short video or essay showcasing the duo’s bond and adventurous spirit.
- Deadline: May 1, 2026.

Why It Matters
This campaign cleverly ties Wyndham’s heritage as a roadside hospitality leader to Route 66’s centennial, while spotlighting family connections and intergenerational travel. It’s both a marketing initiative and a celebration of Americana culture.