'Make Special Happen' this spring and summer with Fairmont Hotels and Resorts

Fairmont Hotels & Resorts is inviting travelers to “Make Special Happen” this spring and summer, with a curated lineup of seasonal experiences across its global portfolio. The campaign highlights how Fairmont blends luxury hospitality with local culture, wellness, and family-friendly adventures.

Grounded in Nature:
- Sakura Afternoon Tea at Fairmont Hotel Vancouver.
- Cherry Blossom Afternoon Tea at Fairmont Washington, D.C. Georgetown.
- Earth Day sustainability workshops at Fairmont Le Manoir Richelieu.
- Maple season celebrations at Fairmont Le Château Frontenac.

Mother’s Day Celebrations:
- Haute Tea and Botanical Brunch at Fairmont Olympic Hotel, Seattle.
- Elegant brunches and teas at Fairmont Royal York, Toronto.
- Stylish buffets at Fairmont Quasar Istanbul and Fairmont Austin.
- Wellness-focused escapes at Fairmont El San Juan Hotel.
- Garden Party Afternoon Tea at Fairmont Grand Del Mar.

Sports & Summer Fun:
- Boston Marathon-inspired menus at Fairmont Copley Plaza.
- Golf fundraiser at Carton House, Ireland.
- Baseball-themed packages at Fairmont Chicago, Millennium Park.
- Route 66-inspired “Pier to Pier” package across Chicago, Scottsdale, and Santa Monica.

Culinary Innovations:
- New dining concepts at Fairmont Jasper Park Lodge and Fairmont Sonoma Mission Inn & Spa.
- 20th anniversary celebrations at Fairmont Mayakoba.
- Prego’s 40th anniversary menu at Fairmont Singapore.
- Champagne brunches at Fairmont Royal Palm Marrakech.

Why It Matters
Fairmont is positioning itself as more than a luxury hotel brand—it’s a curator of seasonal experiences that connect guests with local traditions, wellness, and cultural celebrations. From cherry blossoms in Vancouver to Route 66 adventures in the U.S., the brand is weaving together global hospitality with meaningful, place-based storytelling.