SOTC Travel opens its new store in Himayath Nagar, Hyderabad

SOTC Travel has just expanded its footprint in Hyderabad with the opening of a new franchise outlet in Himayath Nagar, bringing its network in the city to five stores.

Location Advantage:
- Himayath Nagar is a bustling commercial hub with strong connectivity to key residential and business districts.
- High consumer footfall and vibrant retail activity make it an ideal spot for SOTC’s expansion.

Services Offered:
- Comprehensive portfolio: domestic and international holidays, group tours, personalized holidays, cruises.
- Value‑added services like travel insurance for seamless end‑to‑end travel experiences.
- Integrated omnichannel model ensures customers can plan across online and offline touchpoints.

Travel Trends in Hyderabad/Telangana:
- Domestic favorites: Kashmir, Himachal, Uttarakhand, Rajasthan, Kerala, Andaman.
- International hotspots: Japan, South Korea, Australia, New Zealand, Singapore, Thailand, Dubai, South Africa, Egypt, Switzerland, France, Scandinavia.
- Island escapes: Maldives, Mauritius.
- Emerging destinations: Morocco, Georgia, Philippines, Taiwan, Uzbekistan.
- Spiritual travel: Kailash Mansarovar, Char Dham, Vaishnodevi.
- Experiential demand: luxury cruises, polar expeditions, Northern Lights, self‑drive holidays, adventure itineraries.

Customer Segments:
- Multi‑generational families, honeymooners, working professionals, millennials, and Gen Z.
- Average holiday duration: 4–6 days (domestic/short haul), 10–15 days (long haul).

Leadership View:
Rakesh Bawa, SVP & Head – Holidays, emphasized Hyderabad’s importance as a growth market and the strategic focus on strengthening presence in South India.

Address:
SOTC for Holidays,
Skill Spectrum, Shop no: G-8, ground floor,
3-6-367/369, Beside TTD temple,
Himayath Nagar, Hyderabad - 500029
Phone: 9052002195
Email: ravi.reddy@sotc.in