ANA Launches Global Initiative Promoting Japanese Sake and Regional Culture

All Nippon Airways Co., Ltd. (ANA) today announced a new initiative aimed at introducing travelers to Japan's diverse culture and regional destinations, with a focus on Japanese sake.

Program Overview
- ANA aims to introduce travelers to Japan’s diverse culture and regional destinations, with a strong focus on Japanese sake.
- Supported by IMADEYA, a specialty liquor retailer with 60+ years of expertise and brewery networks.
- Designed to inspire international audiences to explore Japan’s lesser-known regions through food, sake, and cultural storytelling.

Key Elements
- Authentic content & hands-on experiences abroad.
- Sake brewery visits in Japan’s regional cities.
- Digital communication platform to share sake culture and regional travel inspiration.
- Emphasis on UNESCO-recognized sake brewing traditions as premium cultural heritage.

Inaugural Event – Stockholm “KAKU-UCHI”
- Dates: April 18–19, 2026.
- Venue: Yasuragi, Stockholm.
- Format: Traditional Japanese standing bar (KAKU-UCHI) experience.
- Features: Sake tastings, warm sake seminars, paired Japanese cuisine.

Breweries making their Swedish debut:
- Sohomare (Tochigi)
- Abekan (Miyagi)
- Yamashiroya (Niigata)
- Niida Shizenshu (Fukushima)
- Konotsukasa (Aichi)

Strategic Vision
- Converts global curiosity about Japan into actual travel demand.
- Strengthens ANA’s role as a cultural bridge beyond aviation.
- Encourages exploration of regional communities, food culture, and daily life outside mainstream tourist hubs.