AirAsia MOVE expands portfolio to include global attractions
AirAsia MOVE has just broadened its portfolio by adding global attractions and experiences to its platform. This expansion comes through a strategic partnership with GetYourGuide, allowing travelers to book activities, tours, and immersive experiences directly alongside flights and hotels in the app. To celebrate the launch, MOVE is offering 10% off all attraction bookings. Global reach: Travelers can now access curated experiences worldwide, guided by local experts. Convenience: Attractions are integrated into the same platform as flights and hotels, simplifying the entire travel journey. Flexible options: Best price guarantees, reserve-now-pay-later, and easy cancellations. Industry growth: The experiences sector hit $271 billion in 2025 and is projected to reach $342 billion by 2029, making it the fastest-growing segment in travel. Leadership insights: CEO Nadia Omer emphasized that attractions are now central to travel decisions, while GetYourGuide highlighted Asia-Pacific as its fastest-growing region. This move positions AirAsia MOVE as a more comprehensive online travel agency (OTA), aligning with shifting traveler preferences where experiences often drive destination choices.
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