LXR Hotels and Resorts Debuts in Australia with New Signing in South‑East Queensland

Hilton announced the signing of an iconic Gold Coast hotel with Islander Hotel Trading Pty Ltd. The property will introduce LXR Hotels & Resorts to Australia in early 2027 after a renovation.

Property Details
- Location: Southport Spit, Gold Coast, South-East Queensland.
- Opening: Early 2027, following a major renovation.
- History: Formerly Palazzo Versace, currently operating as The Imperial Hotel.
- Design: Grand neoclassical architecture with Italian-inspired interiors.
- Capacity: 200 rooms, direct access to the Gold Coast Broadwater, near Marina Mirage.

Brand Significance
- First LXR Hotels & Resorts property in Australia.
- Adds to Hilton’s luxury and lifestyle portfolio in the region, alongside Curio Collection and Tapestry Collection.
- Each LXR property emphasizes local heritage, bespoke service, and immersive cultural experiences.

Global Expansion
- LXR currently has 36 properties operating or in pipeline.
- Recent openings: Cameo Beverly Hills (USA), Sax Paris (France).
- Upcoming: Sandblu Santorini (Greece), The Den (India), plus projects in Niseko, Phuket, and Da Nang.
- Builds on successes like ROKU Kyoto (Forbes Five-Star) and Umana Bali.

Leadership Commentary
- Hilton executives highlighted the Gold Coast’s energy, nature, and adventure as a perfect fit for LXR’s philosophy.
- The property’s transformation will preserve its iconic design while elevating it with refined luxury and local character.

Guest Benefits
- Integrated into Hilton Honors, offering members exclusive perks like flexible points + cash booking, discounts, and mobile app features.

This debut positions Hilton to capture the high-end leisure market in Australia, blending global luxury standards with local authenticity.