Taiwan Showcases 'Adventures Await' at the 2026 Vancouver Outdoor Adventure and Travel Show

The Taiwan Tourism Administration (TTA) returned to the Vancouver Outdoor Adventure & Travel Show with a clear message for Canadian travellers: adventure truly awaits in Taiwan.

Positioning:
Taiwan promoted itself as one of Asia’s most diverse and accessible outdoor destinations.

Experiences Highlighted:
- Multi-day cycling journeys
- Alpine hikes
- Railway explorations
- Culinary discoveries
- Adventure activities: hiking, cycling, diving, surfing, birdwatching

Featured Presentation
- Title: Adventures Await in Taiwan
- Stage: International Travel Stage
- Impact: Captivated Canadian outdoor enthusiasts with a dynamic overview of Taiwan’s adventure offerings.

Popular Materials
- Cycling tourism brochures
- Birdwatching guides (including endemic species)
- High demand for additional travel information among attendees

Industry Partners
- China Airlines: Promoted trans-Pacific services linking Canada to Taipei.
- Lion Travel & One Dream Travel: Introduced immersive itineraries (cycling tours, rail journeys, multi-region adventure + cultural programs).

Special Transit Program
- Foreign passport holders transiting through Taiwan can book a Self-Guided Tour or Free Half-Day Guided Tour.
- Eligible for a NT$600 voucher (~CA$26) redeemable at Taoyuan International Airport stores.
- More info: bit.ly/TransitInTaiwan

Taiwan Lantern Festival 2026
- Dates: March 3–15, 2026
- Location: Chiayi, Taibao City
- Features: Illuminated art installations, live performances, cutting-edge technology.
- More info: 2026taiwanlanternfestival.org/En

Vancouver Campaign – “Catch The Waves of Wonder”
- Fully wrapped SkyTrain on Canada Line, posters, digital ads across Metro Vancouver.
- Engagement contest: selfies with campaign ads → chance to win flights to Taiwan.
- Prizes: Economy tickets from China Airlines & EVA Air, plus runner-up prizes.
- More info: bit.ly/catchthewavesofwonder

Market Impact
- Strong interest from Canadian travellers in Taiwan’s outdoor offerings.
- Dual-track approach: trade show presence + high-impact transit advertising.
- Reinforces Taiwan’s reputation for safety, hospitality, efficient transport, and natural beauty.

Next Stop
- Calgary Outdoor Adventure Show: March 21–22, 2026 at Stampede Park, BMO Centre.
- Focus: cycling, hiking, rail journeys, cultural festivals, and travel programs.

This campaign clearly shows Taiwan’s strategy: blend adventure tourism with cultural depth, while using high-visibility marketing in Canada to drive awareness and bookings.