ITB Berlin 2026: 60 years as international platform for tourism, markets, and innovation
On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future. Milestone: ITB Berlin celebrates 60 years as the world’s leading travel trade show. Dates: Scheduled for 3–7 March 2026 in Berlin. Focus Areas: - Tourism innovation and digital transformation. - Global market trends and sustainable travel. - Networking platform for destinations, hotels, airlines, and tech providers. Exhibitors & Visitors: Expected participation from 180+ countries with thousands of exhibitors and tens of thousands of trade visitors. Special Programs: - ITB Convention with sessions on AI in travel, climate action, and future mobility. - Spotlight on emerging destinations and niche tourism markets. - Anniversary events highlighting ITB’s evolution since 1966. This year’s edition positions ITB Berlin not just as a marketplace, but as a think tank for the future of tourism, emphasizing sustainability and innovation.
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