KAYAK launches 'Got That Right,' a New Brand Platform Bringing Confidence Back to Travel Planning

KAYAK, a leading travel search engine, today unveiled a new brand platform and tagline, "Got That Right," alongside a new campaign designed to tap into the most stressful moment of travel planning: the decision-making.

What’s New
- Tagline & Platform: KAYAK unveiled “Got That Right” as its new brand platform, focusing on reassurance in travel planning.
- Insight: Research shows 66% of travelers feel stressed when booking trips, often overwhelmed by too much information.
- Shift in Focus: Instead of selling the thrill of travel, KAYAK is positioning itself as the tool that reduces doubt and builds confidence before the trip.

Campaign Details
- Developed with agency Rethink, targeting travelers aged 25–45.
- Two comedic 30-second ads:
- “Big trip. Small screen.” — highlights decision paralysis when booking on mobile vs. desktop, showing how KAYAK simplifies comparisons.
- “Momfluencer” — pokes fun at overwhelming online travel advice, with KAYAK cutting through the noise.
- Supporting vignettes: 15-second social media clips extend the reassurance theme.

Distribution
- Running across TV, CTV, online video, digital out-of-home, digital audio, social, and digital channels in North America.
- Based on a YouGov survey of 1,204 adults (Feb 2026), showing widespread stress and second-guessing in travel planning.

Why It Matters
KAYAK is reframing its role: not just a search engine, but a confidence-builder in a crowded, commoditized travel search space. It’s a strategic pivot to own the “decision-making moment” rather than just the trip excitement.