Taiwan Tourism Administration Launches 2nd Wave of its 'Catch The Waves Of Wonder' Campaign in Vancouver

Following the success of last year’s Catch The Waves Of Wonder campaign, the Taiwan Tourism Administration (TTA) is making an even bigger splash in Vancouver with the second wave of its city-wide transit activation celebrating Taiwan as a must-visit travel destination, with even more flights and prizes to win.

Duration:
Until May 18, 2026

Activation:
Metro Vancouver’s transit system transformed into a Taiwan showcase
- Fully wrapped SkyTrain on the Canada Line
- Interior cards (vertical & horizontal)
- Posters and digital screens across SkyTrain, SeaBus, and West Coast Express stations

Reach:
Daily commuters and travelers encounter Taiwan’s “Waves of Wonder” brand across multiple touchpoints

Engagement & Contest
- Interactive element: QR code on ads → campaign landing page
- Entry mechanics:
- Submit name & email for one entry
- Boost entries by posting selfies with campaign ads on Facebook/Instagram (#CatchTheWavesOfWonder) or uploading directly to the landing page

Prizes & Draws:
- Apr 27, 2026: 20 tote bags + premium tea gift boxes
- May 4, 2026: OhBear neck rests, sock gift boxes, exclusive OhBear sets (for selfies at select stations)
- May 11, 2026: 1 China Airlines Premium Economy ticket
- May 19, 2026: 2 EVA Air Economy tickets (awarded together)

Strategic Impact
- Builds on last year’s success with broader reach and deeper engagement
- Strengthens Taiwan’s visibility in Western Canada through immersive transit branding
- Encourages social sharing and user-generated content, amplifying Taiwan’s story organically
- Airline partnerships (China Airlines, EVA Air) tie the campaign directly to travel opportunities

Brand & Identity
- Slogan: “Waves of Wonder”
- Mascot: OhBear, cartoon Formosan Black Bear (Taiwan’s national animal)
- Local presence: Taiwan Tourism Information Centre in Richmond, BC

This campaign is a clever mix of out-of-home advertising, digital engagement, and prize-driven incentives. It not only raises awareness but also creates a tangible pathway for Vancouverites to picture themselves traveling to Taiwan.