Radisson and MBD Group Announce Partnership under Master Franchise Agreement to Aid growth of Radisson Collection and Radisson RED in India

Radisson Hotel Group (RHG) and MBD Group announced a long-term strategic partnership under Master Franchise Agreement to support the growth of RHG’s luxury and lifestyle brands, Radisson Collection and Radisson RED, at agreed locations across India.

Strategic Partnership
- Agreement: Long-term Master Franchise Agreement between Radisson Hotel Group (RHG) and MBD Group.
- Focus: Expansion of Radisson Collection (luxury) and Radisson RED (lifestyle) brands across India.
- Framework: MBD Group will handle development, management, and franchising functions at mutually agreed locations, complementing RHG’s independent initiatives.

Flagship Transition
- Radisson Blu MBD Noida will be upgraded and repositioned as Radisson Collection MBD, aligning with global luxury standards.
- This property is already one of RHG’s top-performing hotels in India.

Growth Roadmap
- Target: 50 co-branded hotels (Radisson Collection MBD + Radisson RED MBD) in the first decade.
- Expansion model: ~80% managed/franchised, ~20% owned properties.
- Strategy: Asset-light growth, leveraging MBD’s operational excellence and pan-India presence.

Brand Positioning
- Radisson Collection MBD: Timeless, curated luxury with refined aesthetics.
- Radisson RED MBD: Bold, playful, socially driven design appealing to lifestyle travelers.
- MBD aims to weave cultural narratives into design, redefining luxury and lifestyle hospitality in India.

Industry Impact
- Strengthens RHG’s luxury and lifestyle portfolio in India.
- Responds to rising demand for design-led, contemporary hospitality experiences.
- Reinforces RHG’s long-term commitment to India’s premium hospitality market.