ITB China Officially Announces Georgia as Partner Destination for 2026
ITB China has officially announced Georgia as the Partner Destination for 2026, highlighting the country’s growing role in international tourism promotion. Strategic Partnership: Georgia will be the Partner Destination at ITB China 2026, strengthening its visibility in the Chinese travel market. Tourism Promotion: The collaboration aims to showcase Georgia’s rich culture, heritage, and natural landscapes to Chinese travelers. Market Expansion: China is seen as a vital source market, and this partnership is expected to boost inbound tourism to Georgia. Official Announcement: The news was shared by ITB Berlin, underscoring the importance of ITB China as a leading travel trade show in Asia. This partnership positions Georgia to leverage ITB China’s platform for networking with travel professionals, tour operators, and media, while also promoting its unique offerings like wine tourism, mountain adventures, and cultural experiences.
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