When health becomes a reason to travel: ITB Berlin 2026 boosts Medical and Health Tourism
At ITB Berlin 2026 (3–5 March, Berlin), Medical & Health Tourism is being given a major spotlight: Key Highlights - Expanded Pavilion: The Medical & Health Tourism Pavilion in Hall 4.1 has grown significantly, bringing together international exhibitors, European partners, and Charité – Universitätsmedizin Berlin for the first time. - New Formats: Focus on medical care, prevention, and longevity, alongside wellness and regeneration. - Dedicated Stage Programme: Expert talks, networking opportunities, and knowledge-sharing sessions. - Awards: Introduction of two new sector-specific awards to recognize excellence in medical and health tourism. - Global Trend: ITB Berlin 2026 emphasizes that medical tourism is no longer niche—it now includes planned care abroad, specialized clinics, high-quality prevention, and full medical regeneration as part of mainstream travel. Why It Matters - For Travelers: Health is becoming a primary reason to travel, whether for advanced medical treatments, preventive care, or wellness retreats. - For Destinations: Countries and cities are positioning themselves as hubs for medical excellence + tourism appeal, blending healthcare infrastructure with hospitality. - For Industry: ITB Berlin is setting the stage for medical tourism to be a strategic growth segment in global tourism.
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