FIFA World Cup 2026™ travel trends, revealed

Fans planning for FIFA World Cup 2026™ are driving demand for affordable, multi-city trips, with families, groups, and Gen Z travellers leading the bookings. Early data shows strong interest from US, UK, and Canadian fans, with East Rutherford, Los Angeles, Boston, and Mexico City emerging as top draws.

1. Who’s Traveling
- Top source markets: United States, United Kingdom, Canada
- Demographics:
- Families and groups account for over 50% of bookings
- Gen Z travellers are a major driver, often booking 3–5 night stays

2. Accommodation Preferences
- Budget focus: A large share of listings priced under $500 per night are seeing the highest demand
- Group stays: Preference for larger homes and apartments to accommodate families and friend groups
- Pet-friendly stays: Growing interest among younger travellers

3. Match-Driven Travel Spikes
- Most in-demand fixtures:
- Haiti vs. Scotland (Boston, June 13)
- Brazil vs. Morocco (East Rutherford, NJ)
- Mexico vs. South Africa (Mexico City)
- USA vs. Paraguay (Los Angeles)
- USA vs. Australia (Seattle)
- Knockout rounds: Expected to trigger the largest surges in bookings

4. Multi-City & Gateway Travel
- Fans are combining match trips with extended itineraries, exploring destinations beyond host cities.
- Gateway travel trend: Using World Cup matches as a springboard to discover hidden gems across the US, Canada, and Mexico

5. Extended Stays & Workcations
- Many travellers are planning longer stays to blend football with leisure, cultural exploration, and even remote work.
- Cities like Los Angeles, East Rutherford, and Mexico City are seeing spikes in bookings tied to both matches and tourism