Agoda Reveals Trending Asian Destinations for Lunar New Year Travel, Tokyo Retains Top Spot

Agoda has revealed its trending Asian destinations for Lunar New Year 2026 travel, based on accommodation search data. Tokyo, Japan retains the top spot, showing its enduring popularity among travelers.

Top 10 Trending Destinations
1. Tokyo, Japan – Still the most searched destination.
2. Bangkok, Thailand – Strong appeal for food, nightlife, and culture.
3. Taipei, Taiwan – First time breaking into the top three.
4. Osaka, Japan – A favorite for food lovers and cultural explorers.
5. Seoul, South Korea – Consistently popular for shopping and K-culture.
6. Fukuoka, Japan – Rising interest in Kyushu’s gateway city.
7. Kuala Lumpur, Malaysia – Debuts in the top 10 list.
8. Sapporo, Japan – Slips one spot but remains attractive for winter travel.
9. Singapore – Urban energy and family-friendly attractions.
10. Hong Kong – A classic Lunar New Year destination.

Travel Trends
- Year of the Horse (2026): Symbolizes energy, movement, and adventure, inspiring travelers to explore new horizons.
- Rediscovery & Renewal: Many travelers are combining familiar favorites with new destinations.
- Japan’s Dominance: Four Japanese cities (Tokyo, Osaka, Fukuoka, Sapporo) feature in the top 10, highlighting its strong tourism appeal.

Agoda Insights
- Andrew Smith, SVP Supply at Agoda: “The Lunar New Year is all about adventure and discovery, especially in the Year of the Horse. It’s exciting to see travelers embracing both traditional favorites and new experiences.”
- Deals & Offers: Agoda is running a Mega Sale with discounts:
- Feb 10–13: VIP Priority Access, minimum 10% off.
- Feb 14–28: Main Sale, minimum 10% off.
- Feb 17: Flash Sale, minimum 15% off.

This snapshot shows how Lunar New Year travel is evolving, with traditional favorites like Tokyo and Bangkok holding strong, while new entrants like Kuala Lumpur and Taipei reflect shifting traveler interests.