Agoda Supports Tourism Authority of Thailand in Promoting Trusted Thailand Initiative

Agoda has announced a partnership with the Tourism Authority of Thailand (TAT) to promote the Trusted Thailand Initiative, aimed at boosting traveler confidence and elevating tourism standards across the country.

Certification Program:
TAT certifies accommodations that meet strict standards in:
- Safety measures
- Secure payment systems
- Multilingual communication
- Accessible transport

Agoda’s Role:
- Showcases certified properties with the Trusted Thailand logo.
- Provides special discounts via a dedicated landing page.
- Adds safety updates to city guides.
- Encourages short-haul travel to Thailand with promotional offers.

Leadership Voices:
- Damien Pfirsch, CCO of Agoda: Highlighted Agoda’s commitment to promoting safe, value-driven travel experiences.
- Thapanee Kiatphaibool, TAT Governor: Stressed that Trusted Thailand aligns with Sustainable Tourism Goals (STG 16), helping travelers feel confident and inspired when choosing Thailand.

Strategic Importance
- For Travelers: Greater peace of mind when booking certified stays.
- For Thailand: Reinforces its reputation as a safe, high-quality destination.
- For Industry: Demonstrates how public-private partnerships can elevate tourism standards.

This collaboration underscores Thailand’s ambition to move beyond volume-driven tourism toward quality-driven, sustainable travel experiences.