Kerala must emerge as a global centre for Ayurveda treatment beyond tourism: Kerala Tourism Minister

Tourism and Public Works Minister P. A. Mohamed Riyas has emphasized that Kerala must position itself as a global centre for Ayurveda treatment, moving beyond its current image as a tourism product. He made this statement while inaugurating the First International Ayurveda–Wellness Summit in Kozhikode.

Key Points from the Minister’s Address
- Beyond Tourism: Ayurveda should not be limited to wellness tourism; it must evolve into a research-driven, globally credible healthcare system.
- International Cooperation: Growth must be supported by knowledge exchange, long-term partnerships, and strict treatment standards.
- Sustainability: Inclusive and sustainable practices are essential to ensure Ayurveda’s credibility and long-term relevance.

Supporting Voices
- Tourism Secretary K. Biju: Called for a comprehensive policy framework, highlighting the need for clinical trials, data-driven services, and strict standards.
- Tourism Director Shikha Surendran: Pointed out that Kerala’s Ayurveda medicines, sourced largely from the Western Ghats (a UNESCO-recognized region), are a major investment advantage.
- Mayor O. Sadasivan: Stressed that Ayurveda must embrace modern changes to harness new possibilities.

Global Outreach
- Participation: Over 120 foreign delegates from 34 countries, 50 vloggers, and 100 sellers attended the summit.
- Recognition: Lifetime achievement awards were presented to leaders in Ayurveda tourism, including Jose Dominic, Dhananjayan K. Machinkal, K. V. Ramesh, and Poly Mathew Somatheeram (posthumously).

This shift signals Kerala’s ambition to redefine Ayurveda as a global healthcare discipline, not just a cultural attraction.