IHG Hotels and Resorts to bring its premium brand, voco to Lucknow, India

IHG Hotels & Resorts has announced the debut of its premium brand voco in Lucknow, India, with a new 135-room property scheduled to open in Q3 2029. The hotel will be located in the prime Ashiyana area, strengthening IHG’s expansion strategy in high-potential Indian cities.

Key Details of the Project
- Brand: voco (IHG’s fastest-growing premium brand)
- Location: Ashiyana, Lucknow – well-connected to major city areas and close to Chaudhary Charan Singh International Airport
- Opening Timeline: Q3 2029
- Rooms: 135 keys
- Partnership: Developed under a management agreement with Rajdeep Infra & Sales Pvt Ltd
- Existing IHG Presence in Lucknow: Holiday Inn and Crowne Plaza – voco will be the third IHG property in the city

About the voco Brand
- Concept: Blends the informality and charm of an individual hotel with the quality and reassurance of a trusted global brand.
- Experience: Designed for premium travelers seeking comfort, style, and distinctive hospitality.
- Global Footprint: Rapidly expanding across Asia-Pacific, Middle East, and Europe.

Strategic Importance
For IHG:
- Expands its premium portfolio in India, targeting urban centers with strong growth potential.
- Reinforces brand diversity alongside Holiday Inn, Crowne Plaza, and InterContinental.
- Strengthens positioning against competitors like Marriott, Hyatt, and Hilton in the luxury and premium segments.

For Lucknow:
- Enhances the city’s hospitality infrastructure, supporting tourism and business travel.
- Boosts connectivity and accommodation options near the airport and key commercial hubs.
- Aligns with Uttar Pradesh’s growing focus on tourism and urban development.