Etihad Guest Takes Off Across India with Massive Partner Expansion

Etihad Guest, the loyalty programme of Etihad Airways, has launched a major expansion in India by adding five heavyweight partners—BOBCARD, The Postcard Hotel, Flipkart, Swiggy, and Shoppers Stop—making India its fastest-growing market with over 13 million members worldwide. The programme now adds six new members every minute, reflecting India’s booming travel and lifestyle sector.

New Partners (2026):
- BOBCARD – Earn miles on financial transactions.
- The Postcard Hotel – Luxury boutique stays integrated with Etihad Guest rewards.
- Flipkart – Online shopping with miles accrual.
- Swiggy – Food delivery linked to loyalty points.
- Shoppers Stop – Retail purchases tied to Etihad Guest miles.

Membership Growth:
- India is now the fastest-growing country for Etihad Guest.
- Programme adds 6 new members every minute.
- Global membership exceeds 13 million.

Launch Event:
- Celebrated in Mumbai with partners, media, and Bollywood celebrities.
- Positioned as a milestone in Etihad’s India strategy.

Strategic Importance
- Integration into Everyday Life: Expansion beyond air travel into shopping, dining, hospitality, and financial services.
- Boost for Indian Consumers: More opportunities to earn and redeem miles in daily transactions.
- Market Positioning: India recognized as a priority market for Etihad Airways, reflecting strong demand for both international travel and lifestyle rewards.

Outlook
Etihad Guest’s expansion signals a shift toward lifestyle-driven loyalty ecosystems in India. By embedding rewards into everyday spending, Etihad is positioning itself not just as an airline loyalty programme but as a comprehensive lifestyle rewards network. This move is expected to deepen customer engagement and strengthen Etihad’s brand presence in India.