Key Government Initiatives to promote Rural Tourism

India is promoting rural tourism in 2026 through the National Strategy and Roadmap for Rural Tourism, the Rural Tourism Village Portal, and initiatives like the Best Tourism Village Competition, all aimed at boosting local economies, preserving culture, and creating sustainable livelihoods.

National Strategy & Roadmap for Rural Tourism (2026 Update):
- Framework to integrate rural tourism with Atmanirbhar Bharat goals.
- Focus on community participation, sustainability, and skill development.
- Encourages homestays, handicrafts, and agro-tourism.

Rural Tourism Village Portal (launched 2023):
- Provides information on rural destinations, homestays, and government schemes.
- Acts as a digital platform for travelers to discover authentic village experiences.

Best Tourism Village Competition:
- Conducted by the Ministry of Tourism with IITTM.
- Identified 35 Best Tourism Villages of India showcasing excellence in rural hospitality and sustainability.

Swadesh Darshan Scheme – Rural Circuit:
- Rural tourism recognized as a thematic circuit for infrastructure development.
- Focus on roads, connectivity, and basic amenities in rural destinations.

Benefits of Rural Tourism
- Economic Empowerment: Generates income for villagers through homestays, handicrafts, and local produce.
- Cultural Preservation: Promotes traditional art, crafts, festivals, and cuisine.
- Sustainable Development: Encourages eco-friendly practices and reduces urban migration.
- Employment Opportunities: Creates jobs in hospitality, transport, and local services.

Current Focus Areas (2026)
- Infrastructure Development: Roads, rural airports, and digital connectivity highlighted in Union Budget 2026.
- Skill Training: Programs for rural youth in hospitality and tourism management.
- Public-Private Partnerships: Encouraging investment in rural resorts, eco-lodges, and cultural centers.
- Regional Circuits: Emphasis on North-East India, Himalayan villages, Kerala backwaters, and tribal regions.

Outlook
Rural tourism is being positioned as a pillar of sustainable tourism in India, with strong government backing and community involvement. By 2030, India aims to make rural tourism a global attraction, showcasing village life, traditions, and eco-friendly travel experiences.