Event B. John | January 30, 2026

Marriott Bonvoy launching “Pup Rally” Adoption Events Celebrating Animal Planet’s Puppy Bowl XXII

Marriott Bonvoy has announced a playful partnership with Animal Planet’s Puppy Bowl XXII, launching “Pup Rally” adoption events across the U.S. to celebrate the big game weekend while supporting pet adoption.

Key Highlights
- Event Concept: “Pup Rally” adoption fairs bring together Marriott Bonvoy hotels, local shelters, and communities to encourage pet adoptions in a festive, sports‑themed atmosphere.
- Timing: Coincides with Puppy Bowl XXII, airing during Super Bowl weekend in February 2026.
- Purpose: Calls a “timeout” on sports rivalries to unite fans around a shared cause—finding forever homes for shelter dogs.

Why It Matters
Community Engagement: Strengthens Marriott Bonvoy’s connection with local communities.
Social Responsibility: Promotes animal welfare and adoption awareness.
Brand Positioning: Aligns Marriott Bonvoy with family‑friendly, feel‑good initiatives.
Guest Experience: Adds unique, heartwarming events to hotel stays during Super Bowl weekend.

Context
- The Puppy Bowl has become a cultural phenomenon, showcasing adoptable puppies in a playful football‑style game.
- Marriott Bonvoy’s involvement highlights how hospitality brands leverage major cultural events to create memorable guest experiences and support social causes.
- This initiative builds on Marriott’s broader strategy of community impact and experiential marketing.