Celebrity River Cruises Announces 10 More Ships, and Opens 2028 European Deployment With 80% More Destinations

Celebrity Cruises has announced a major expansion of its river cruise division, unveiling plans for 10 new ships and a significantly broadened 2028 European deployment that will feature 80% more destinations compared to its current offerings.

Fleet Expansion
- 10 new river cruise ships will join the Celebrity River Cruises brand.
- Designed to enhance luxury river cruising with modern amenities and sustainability features.

2028 European Deployment
- Expanded itinerary portfolio with 80% more destinations than current schedules.
- Includes new ports across Central and Eastern Europe, as well as enhanced sailings along the Danube, Rhine, Seine, and Douro rivers.

Guest Experience
- Focus on immersive cultural experiences, boutique excursions, and culinary programs.
- Ships will feature luxury suites, wellness spaces, and fine dining aligned with Celebrity’s ocean cruise standards.

Strategic Importance
Market Growth: River cruising is one of the fastest-growing segments in Europe.
Brand Diversification: Expands Celebrity’s reach beyond ocean cruising into boutique river markets.
Competitive Edge: Positions Celebrity against rivals like Viking, AmaWaterways, and Avalon Waterways.
Destination Variety: More secondary cities and cultural hubs included, appealing to seasoned travelers.

Context
- Celebrity Cruises, part of the Royal Caribbean Group, is known for premium ocean cruising.
- The river cruise expansion reflects a broader industry trend of luxury brands entering the river market to capture demand for smaller, more intimate travel experiences.
- By 2028, Celebrity River Cruises will offer one of the most diverse deployment schedules in Europe.