Accor Appoints Leire Leoz as Chief Franchise Officer for Premium, Midscale, and Economy Division
Accor has announced the appointment of Leire Leoz as Chief Franchise Officer for its Premium, Midscale, and Economy division, reinforcing the group’s global franchise strategy. New Role: Leire Leoz will oversee franchise operations and development across Accor’s Premium, Midscale, and Economy brands. Strategic Focus: Strengthening Accor’s franchise model, ensuring consistency in brand standards, and supporting franchisees with tools for growth. Leadership Experience: - Leoz has held senior leadership roles within Accor, including in development and operations. - Brings extensive expertise in franchise management and international expansion. Why This Matters Franchise Growth: Supports Accor’s ambition to expand its global footprint through franchising. Brand Consistency: Ensures uniform guest experience across diverse geographies. Franchisee Support: Provides stronger operational and strategic backing to partners. Market Positioning: Reinforces Accor’s leadership in the midscale and economy segments. Context - Accor operates over 5,500 hotels worldwide across 40+ brands. - The Premium, Midscale, and Economy division includes well‑known brands such as Novotel, Mercure, ibis, and Pullman. - Franchising is a critical growth lever for Accor, especially in emerging markets where local partners play a key role.
Follow us on Insta
