International tourist arrivals up 4% in 2025 reflecting strong travel demand around the world

International tourism continued its strong rebound in 2025, with arrivals up 4% compared to 2024, reflecting robust demand worldwide.

Key Global Figures
- 1.52 billion international tourists recorded in 2025 (≈ 60 million more than 2024).
- Growth aligns with pre-pandemic trends (average +5% per year between 2009–2019).
- Driven by strong demand, recovery in Asia-Pacific, improved air connectivity, and visa facilitation.

Regional Highlights
Europe:
793 million arrivals (+4% vs 2024, +6% vs 2019).
- Western Europe (+5%), Southern Mediterranean (+3%), Central & Eastern Europe (+6%).

Americas:
218 million arrivals (+1%).
- South America (+7%), Central America (+5%).
- Caribbean flat (0%) due to Hurricane Melissa.

Africa:
81 million arrivals (+8%).
- North Africa particularly strong (+11%).

Middle East:
+3% growth, 39% above 2019 levels, nearly 100 million visitors.

Asia-Pacific:
331 million arrivals (+6%), still 9% below 2019.
- North-East Asia led with +13% growth.

Standout Destinations (Double-digit growth in 2025)
- Brazil (+37%)
- Egypt (+20%)
- Morocco (+14%)
- Seychelles (+13%)
- Others with strong growth: Bhutan (+30%), Iceland (+29%), Guyana (+24%), South Africa (+19%), Japan (+17%).

Economic Impact
- Tourism export revenues: USD 2.2 trillion in 2025.
- Tourism receipts: USD 1.9 trillion (+5% vs 2024).
- Strong spending reported in Morocco (+19%), Korea (+18%), Egypt (+17%), Japan (+14%), Mauritius (+10%).

Outlook for 2026
- Expected growth: +3% to +4%.
- Driven by Asia-Pacific recovery, steady global economy, and major events:
- Milano Cortina Winter Olympics (Italy)
- FIFA World Cup 2026 (Canada, USA, Mexico)
- Risks: geopolitical tensions, high travel costs, extreme weather events.