MakeMyTrip Introduces Women-Centric Safety and Assurance Signals in Stay and Bus Bookings

MakeMyTrip, India’s leading online travel company, is leveraging technology and user-generated content to help women travellers make more confident choices across accommodation and intercity bus bookings.

Initiative Overview
- MakeMyTrip has introduced women-centric safety and assurance signals across stay and intercity bus bookings.
- The goal is to help women travellers make more confident and informed choices using AI, user feedback, and partner data.

Key Insights Driving the Move
- Women show higher engagement with reviews, maps, street view, and guest-uploaded photos before booking.
- Booking behaviour:
-- Women book 50% more stays at least 15 days in advance.
-- They show a 16% higher preference for premium/branded properties compared to men.
-- In Tier 2–3 cities, branded stays act as a signal of assurance.
- On buses, solo women travellers prefer seating alongside other women rather than mixed proximity.

Safety & Assurance Features
Stay Bookings:
- Ratings submitted by women highlighted.
- AI-led summaries emphasize staff behaviour and location safety.
- Women-specific amenity indicators surfaced clearly: CCTV, door eye, door chains, full-length mirrors.
- Street View option helps assess property surroundings.

Bus Bookings:
- AI filters reviews from female journeys by punctuality, safety, cleanliness.
- Sentiment tags make feedback easier to scan.
- When a woman books one side of a double berth, the adjacent berth is restricted to female-only, ensuring assurance during overnight/long-distance trips.

Leadership Voice
- Rajesh Magow, Co-Founder & Group CEO:
> “Women are already careful in planning their travel. We are trying to make this trip planning process easier for them leveraging our rich data and AI so that they can take informed decisions.”

Scale of Rollout
- Signals are powered by:
- Millions of reviews and user-generated data.
- Structured partner data from 97,000+ accommodation properties and 3,500+ bus operators.

👉 In essence, MakeMyTrip is embedding trust and visibility into its platform, making travel safer and more reassuring for women across India.