FITUR TechY 2026: The great forum for smart, sustainable and human tourism on its 20th anniversary

FITUR TechY, organised by FITUR in collaboration with the Spanish Hotel Technology Institute (ITH), will once again be the essential section for understanding where the tourism industry is headed. Under the slogan 'From Robot to Ally', it will be bringing together entrepreneurs, hotel managers, institutional leaders, experts in innovation and international benchmarks in the Knowledge Hub of IFEMA MADRID to address, from a practical and strategic perspective, the major challenges that will mark the competitiveness of companies and destinations in the coming years.

FITUR TechY 2026 – 20th Anniversary Highlights
- FITUR TechY celebrates its 20th edition in 2026, reaffirming its role as the leading forum for smart, sustainable, and human-centered tourism.
- Organized within FITUR Madrid, it brings together technology providers, tourism leaders, and innovators to discuss the future of travel.
- The forum emphasizes digital transformation, sustainability, and personalization as the pillars of modern tourism.

Focus Areas
- Smart Tourism: Leveraging AI, big data, and IoT to enhance traveler experiences.
- Sustainable Tourism: Showcasing eco-friendly practices, renewable energy, and responsible travel initiatives.
- Human-Centered Tourism: Prioritizing inclusivity, accessibility, and cultural authenticity in tourism strategies.

Strategic Importance
- FITUR TechY has become a benchmark event for industry professionals, consolidating Spain’s position as a hub for tourism innovation.
- The 2026 edition is expected to attract global participation, reinforcing collaboration between public institutions, private companies, and startups.

In short, FITUR TechY 2026 isn’t just a milestone anniversary—it’s a statement of leadership in shaping the future of tourism through technology, sustainability, and human values.