FITUR 2026 sets the global pace for tourism, drawing 160 nations and more than 10,000 companies
Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026. Scale & Reach: - Participation from 160 countries. - Over 10,000 companies showcasing tourism products, services, and innovations. Event Dates & Venue: - Held at IFEMA Madrid, Spain. - Scheduled for 21–25 January 2026. Focus Themes: - Sustainability & Innovation: Highlighting eco-friendly travel and digital transformation. - Global Networking: A platform for governments, businesses, and tourism boards to collaborate. - Cultural Exchange: Showcasing diverse traditions, destinations, and experiences. Economic Impact: - FITUR is one of the largest tourism trade fairs worldwide, driving investment and partnerships. - Acts as a strategic hub for both established and emerging destinations. Why It Matters - For Nations: Opportunity to position themselves as attractive destinations. - For Companies: Access to global buyers, investors, and media visibility. - For Travelers: Trends unveiled here often shape the future of tourism experiences. In short, FITUR 2026 is not just a trade fair—it’s a global stage for tourism diplomacy, innovation, and business growth.
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