Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has teamed up with Visit Qatar to inspire regional travelers by showcasing Qatar's cultural richness, striking landscapes, and contemporary experiences. Campaign Overview - Partnership: Wego (the largest online travel marketplace in MENA) has teamed up with Visit Qatar. - Goal: Inspire regional travelers to explore Qatar’s cultural richness, landscapes, and modern experiences. - Approach: A dynamic campaign that engages travelers from inspiration → planning → booking, using rich content and seamless tools. Highlights of Qatar as a Destination Culture & Heritage: - Souq Waqif’s bustling alleys - Museum of Islamic Art’s architectural brilliance - Katara’s beaches and cultural village Modernity & Lifestyle: - Lusail’s evolving skyline - Msheireb Downtown’s creative spaces - Corniche’s tranquil waterfront Nature & Adventure: - Inland Sea (Khor Al Adaid) where dunes meet crystal waters - Scenic coastal walks and desert landscapes Cuisine: - Traditional dishes like machboos and fresh seafood Strategic Importance - Meets rising demand in the GCC & MENA region for close-to-home destinations with strong cultural identity. - Leverages Qatar’s modern infrastructure, compact layout, and expanding flight connectivity. - Positions Qatar as “not just a place to visit, but an experience to be lived.” About the Partners - Wego: Founded in 2005, dual headquartered in Dubai & Singapore, with regional offices in Bangalore, Riyadh, Cairo, Lahore, Kuala Lumpur. - Visit Qatar: Arm of Qatar Tourism, promoting culture, attractions, MICE, luxury experiences, and global marketing campaigns. This campaign is essentially about making Qatar more discoverable, compelling, and memorable for travelers across the Middle East and North Africa.
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