Vista, the global business aviation company, has announced its expansion into Asia by introducing XO, its digital private jet marketplace, to meet the region's growing demand for premium flying solutions. This move complements the continued success of VistaJet, Vista’s flagship brand, which has seen a 26% year-on-year growth in Program membership across Asia Pacific in the first half of 2025. Key Highlights from the Announcement: - XO’s Entry into Asia: Offers flexible, on-demand access to over 2,000 aircraft globally. Asian clients can now book flights instantly via the XO mobile app with real-time pricing. - VistaJet’s Growth: VistaJet has operated in Asia Pacific for 17 years. In H1 2025, Japan led with a 67% growth in membership, followed by Singapore at 50%. - Bleisure Travel Trend: Executives and entrepreneurs increasingly combine business and leisure travel, driving demand for private aviation. - Flagship Aircraft: Vista’s Global 7500 jet offers up to 17 hours of non-stop flight with four distinct cabin zones, including a permanent bedroom—ideal for both business and family travel. - Strategic Vision: Vista aims to deepen regional and global relationships amid Asia’s economic momentum and geopolitical shifts. This expansion underscores Vista’s commitment to innovation and customer-centric aviation services, positioning it as a leader in Asia’s evolving private jet market.
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