Thai Airways invests in Digital Loyalty Transformation with IBS Software's iLoyal Platform
Thai Airways has embarked on a significant digital transformation of its loyalty program, Royal Orchid Plus, by partnering with IBS Software to implement the iLoyal platform. Here's a breakdown of what this means: Key Highlights of the Investment - Modernization of Royal Orchid Plus: The iLoyal platform will revamp Thai Airways' loyalty program to offer a more personalized, seamless, and rewarding experience for its members. - AI-Powered Engagement: Leveraging advanced AI and data-driven tools, Thai Airways aims to enhance member engagement across the customer lifecycle. - Expanded Partnerships: The platform’s open architecture allows integration with partners in banking, retail, hospitality, and lifestyle sectors, increasing the value of the loyalty program. - Strategic Focus: This move aligns with Thai Airways’ “Power of Plus” strategy—emphasizing Plus Value Propositions, Plus Members, and Plus Revenue to support business growth. - Regional Leadership: The investment reinforces IBS Software’s position as a leader in airline loyalty solutions across the Asia-Pacific region. This initiative reflects Thai Airways’ commitment to evolving into a digital-first airline and delivering next-generation customer experiences.
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