Event B. John | October 30, 2025

Ho Chi Minh City Organizes the Tourism Promotion Program in Busan, South Korea

Ho Chi Minh City recently showcased its tourism potential at the First Global City Tourism Summit (GCTS) 2025 held in Busan, South Korea, from October 27–29, 2025. Here's a snapshot of the initiative:

Strategic Objectives
- Promote Vietnam–Ho Chi Minh City Tourism: The program aimed to elevate the city's global profile and attract international tourism and investment.
- Engage with Global Trends: Delegates exchanged insights on innovation, AI applications, sustainable tourism, and cultural branding.
- Strengthen Bilateral Ties: The event celebrated 30 years of cooperation between Ho Chi Minh City and Busan, fostering deeper cultural and economic connections.

Key Activities
- Summit Participation: Officials attended plenary sessions and high-level dialogues at Paradise Hotel Busan and Gunam Street Exhibition Area.
- G2B Networking Event: On October 28, the “Meet and Work with Tourism Partners” program connected Vietnamese tourism stakeholders with Busan enterprises and introduced the upcoming International Travel Expo Ho Chi Minh City (ITE HCMC) 2026.
- Destination Booth: A vibrant promotional booth on Gunam-ro Street (October 26–27) tailored to Korean market preferences showcased the city's attractions.

Broader Impact
This initiative positions Ho Chi Minh City as a dynamic player in Asia’s tourism landscape, leveraging strategic partnerships and tech-driven development to boost its appeal.