Oman Air Marks Historic Milestone in Digital-First Journey
Oman Air has achieved a major milestone in its digital transformation journey, marking a shift toward becoming a truly digital-first airline. Key Highlights - 91% Direct Channel Share in Oman: As of September 2025, nearly all bookings from Oman are made directly through Oman Air’s website and mobile app. - Global Growth: Direct channel sales across its network surged from 25% in 2024 to over 65% in 2025. - Record Traffic: A recent campaign drove nearly 15,000 website visits in just 30 minutes—the highest ever for the airline. - Leadership Insight: Chief Commercial Officer Mike Rutter emphasized that this milestone reflects both technological progress and customer preference for a connected travel experience. - New Offerings: Launch of Oman Air Holidays, a platform for customizable travel packages in partnership with TUI. - Strategic Focus: Continued investment in automation, data-driven tools, and digital platforms to enhance efficiency and customer experience.
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