Agoda Expands Flagship Store Initiative with ONYX Hospitality Group Partnership
Agoda has announced a strategic partnership with ONYX Hospitality Group, a leading Southeast Asian hotel management company, to launch a dedicated Flagship Store on its platform. Key Highlights of the Partnership - Flagship Store Concept: ONYX Hospitality now has a curated digital storefront on Agoda, showcasing its brands—Amari, OZO, and Shama—in one centralized hub. - Enhanced Visibility: The store offers ONYX exclusive marketing placements, global promotional opportunities, and performance insights. - Traveler Benefits: Users can explore ONYX properties more easily and access the best available deals directly through Agoda. - Strategic Timing: The announcement was made during ITB Asia in Singapore (October 15–17, 2025), a major travel industry event. - Agoda’s Vision: This initiative is part of Agoda’s broader effort to help hotel partners stand out in a competitive digital travel market.
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