Hyatt Hotels Corporation and Homeinns Hotel Group have announced a strategic expansion to bring the Hyatt Studios brand to China — a major move in the extended-stay hospitality segment. Key Highlights of the Partnership. Scope: Plan to open 50 Hyatt Studios hotels across China over the next several years. Target Markets: Focus on emerging cities and high-growth business and travel destinations. Brand Positioning: - Hyatt Studios is part of Hyatt’s Essentials portfolio, which includes Caption by Hyatt, Hyatt Place, Hyatt House, and UrCove. - Designed for extended stays, offering studio-style rooms with kitchenettes, workspaces, and modern amenities. Guest Experience: - Free Grab ’n’ Go breakfast - 24/7 market, fitness studio, self-service laundry - Pet-friendly accommodations and outdoor patios Strategic Goals: - Strengthen Hyatt’s presence in China, one of its most important markets. - Leverage Homeinns’ local expertise and Hyatt’s global standards to deliver tailored experiences for Chinese travelers. - Build on the success of the UrCove brand, previously launched through the same partnership. This collaboration reflects the growing demand for flexible, value-driven accommodations in China’s evolving travel landscape.
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