Hyatt Studios Brand to China

Hyatt and Homeinns Hotel Group Plans to Bring Hyatt Studios Brand to China

Hyatt Hotels Corporation and Homeinns Hotel Group have announced a strategic expansion to bring the Hyatt Studios brand to China — a major move in the extended-stay hospitality segment. Key Highlights of the Partnership.

Scope:
Plan to open 50 Hyatt Studios hotels across China over the next several years.

Target Markets:
Focus on emerging cities and high-growth business and travel destinations.

Brand Positioning:
- Hyatt Studios is part of Hyatt’s Essentials portfolio, which includes Caption by Hyatt, Hyatt Place, Hyatt House, and UrCove.
- Designed for extended stays, offering studio-style rooms with kitchenettes, workspaces, and modern amenities.

Guest Experience:
- Free Grab ’n’ Go breakfast
- 24/7 market, fitness studio, self-service laundry
- Pet-friendly accommodations and outdoor patios

Strategic Goals:
- Strengthen Hyatt’s presence in China, one of its most important markets.
- Leverage Homeinns’ local expertise and Hyatt’s global standards to deliver tailored experiences for Chinese travelers.
- Build on the success of the UrCove brand, previously launched through the same partnership.

This collaboration reflects the growing demand for flexible, value-driven accommodations in China’s evolving travel landscape.

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