EaseMyTrip 2.0: Four Strategic Acquisitions to Strengthen its Integrated Travel Ecosystem

EaseMyTrip has announced a major expansion initiative under its "EaseMyTrip 2.0" strategy, aiming to build a more integrated and diversified travel ecosystem through four strategic acquisitions. EaseMyTrip is acquiring stakes in four companies across hospitality, entertainment, infrastructure, and wellness sectors:

1. Javaphile Hospitality Private Limited (Mumbai)
- Focus: Dining and leisure experiences
- Strategic Value: Enables bundled travel + hospitality packages, diversifies revenue streams

2. Doodlesdodling Entertainment Private Limited (Thane)
- Focus: Experiential entertainment
- Strategic Value: Adds curated family and corporate experiences, expands into lifestyle offerings

3. SSL Nirvana Grand Golf Developers Private Limited (Sindhudurg)
- Focus: Leisure infrastructure
- Strategic Value: Asset-backed investment in luxury travel, enhances experiential stays

4. Levo Beauty Private Limited (Gurugram)
- Focus: Wellness and aesthetics (spa, salon, dermatology)
- Strategic Value: Entry into wellness travel, scalable model for Tier-1 and Tier-2 cities

Strategic Goals
- Diversification: Moving beyond traditional travel services into lifestyle, wellness, and entertainment
- Synergy Creation: Cross-promotional opportunities and bundled offerings
- Customer Engagement: Enhancing lifetime value through integrated experiences
- Market Expansion: Strengthening presence in luxury and corporate segments

Leadership Commentary
- Nishant Pitti, Founder & CMD of EaseMyTrip, emphasized that these acquisitions are a milestone in building a "truly integrated travel and lifestyle ecosystem," aligning with their broader EaseMyTrip 2.0 roadmap.